Episode 030: Mikela Warman - 20Something Perils Through Microinfluencers, Digital Trends, and the Saturated Media Market

May 18, 2017

Mikela Warman is co-founder and VP of Brand Management at 20Something, a digital media hub, and lifestyle brand.


Millenials have long been touted as the entitled generation, but is that true? Are the generational lines blurred?


Mikela believes that 20somethings are just getting comfortable socially by way of sharing and social media interaction. They used to be scared of judgment, but as times change, they adapted and gained more self-awareness which caused self-growth. Through the forfeiture of privacy (Mikela sees this as a positive) we are seeing a side of other humans we didn't see before.

Mikela is a bright and fantastic speaker who has also worked as a writer. She prides herself in trying to maintain a neurtal stance which is difficult in a world of media and fake news.

This episode includes the hot topic of social Darwinism, and looks at digital trends in a fast paced future, owning your own ideas, micro influencers, and the saturated market of information. 


For Another episode in social media and branding -- peep the recent one with Zach Weinberg, head of New Media at Ziggy Marley's label, Tuff Gong Worldwide. 


Bus Weekly Fuel:

We are eating Pili nuts, which are wild harvested in the Philipines by hand from the rainforest, sprouted/activated, and mixed with a touch of extra virgin coconut oil and Himalayan salt. The result is a rich buttery taste, unlike any other nut.

The video we can't stop watching is the, "history of the entire world, i guess". This psychedelic history of the touches on fields of biology, chemistry, physics and philosophy in a comical fun fashion.

The blog we are reading is, The Mouthy Mountaineer, written by Colby Wohlleb a former accountant, entrepreneur, coach who is currently hiking the Applachian Trail. 

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On the Bus is a podcast that shares powerful conversations with unique and successful young adults on the path to optimization and happiness. Your hosts: Daniel Blum & Brandon Reese want you to keep your hands and feet in the windows, it's going to be a wild (bus) ride. If you would like more information, feel free to contact us by email or visit our website.



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